Scale.
Most start-ups fail. As a start-up founder or an investor, you know start-ups operate in highly uncertain environments.
As start-ups search for a business model that can scale and replicate, they have to ensure their team have the right composition of skills and personalities. From attracting to keeping top talent, dynamics can go wonky when founders take their eyes off the team.
Anthro works with start-ups as an extension of their team. We help take the uncertainty out of the equation by helping you understand your customers and your founding team. Whether they aspire to be a unicorn or a camel, we will journey with them to tackle their marketing and people challenges.
Start-up founders
Venture capitalists
Accelerators
Incubators
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Founders' personalities matter, but their teams' compositions are crucial in whether start-ups succeed. We use evidence-based approaches to help start-up founders and investors assess the viability of start-up teams.
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We work with start-up teams to engage their potential customers to gain deep insights into their needs, preferences and pain points. By deploying multiple research methods, we help start-up teams validate assumptions to refine their minimum viable products (MVP). Anthro partners with start-ups in their journey to find product-market fit.
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It doesn’t matter if you are blitzscaling or bootstrapping: there is no substitute for delivering value for customers. We create profiles of target and current customers by understanding how they use, purchase, and value products and services. Our consumer insights help start-ups make informed decisions about product/service development, promotion, distribution, and pricing strategies.
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We help start-ups measure their brand awareness, loyalty, and associations against other start-ups and established competitors. Our aim is to help start-ups find a brand position that enables them to connect with their customers.